Finding Thalhimers

One summer, William B. Thalhimer Jr. and his wife Barbara visited their friends the Reynoldses in Jamaica where Richard S. Reynolds, the head of Reynolds Metals Company, owned bauxite ore mines. The two executives kicked back to enjoy a few beers, which Reynolds bragged were brewed and bottled by Lord Beaverbrook of England.

“Anodized aluminum,” Mr. Reynolds said to his friend. “It’s the next thing.” 

“No kidding?” said William Jr. “We should coat the store in it.” He snickered, showing the gap between his front teeth.

“Now that’s an idea,” Mr. Reynolds said, with utter seriousness. “Billy, I’ll tell you what we’re going to do. We’re going to cover your store in aluminum. Reynolds will engineer the whole thing…present you a diagram to show you how it’ll look, install it, turnkey, whatever it costs us to put up there. You cover the materials, and that’s it.”

“Are you joking?” William Jr. replied.

“I’m dead serious. Aluminum retains heat in winter. Keeps things cool in summer. It’s self-cleaning. You’ll never pay a dollar’s worth of maintenance on it. It’ll be the first building in the country to wear a jacket of aluminum.”

They’d both had enough beers that it seemed like a good idea.

“All right, let’s do it,” said William Jr., and the two men stood up and shook hands on the beach.

Reynolds’ engineers worked to design and install enormous grooved aluminum plates covering the exterior of the downtown Thalhimers store, extending an entire block from the clock on Sixth Street all the way to the loading dock on Seventh Street.

On October 10, 1955, hundreds gathered on Broad Street for the “big reveal” at a spectacular celebration that would be covered on the front page of the local paper.

Connie Daughtrey was crowned “Thalhimers’ Fashion Queen.” Ms. Daughtrey wore an aluminum tiara and slippers, and a stunning full-length evening gown woven with aluminum threads. As she waved her aluminum scepter, one-hundred and twenty workers on the roof raised the world’s largest curtain — almost 4,000 square yards, enough to cover a football field — revealing the most modern-looking façade Richmond had ever seen. Executives and other big-wigs celebrated by raising aluminum tumblers, made expressly for the occasion.

Thalhimers announced that the fabric of the curtain, made by Dan River Mills expressly for the occasion, would be made into children’s clothing and donated to Richmond’s Methodist Children’s Home and St. Joseph’s Villa, Winston Salem’s Industrial Memorial School for Boys and Girls, and Danville’s Hughes Memorial School, representing locations of Thalhimers’ stores.

A weeklong celebration, including visits from national celebrities, welcomed shoppers to the new and improved Thalhimers of 1955.

When Grandpa first told me the story about the unveiling, I remember asking him, “What happened to the aluminum tumblers? Did you save one for me?” He laughed, and said, “I have no idea. We don’t keep a lot of things like that.” And he was right…Gram and Grandpa were the opposite of hoarders. They really didn’t believe in keeping knickknacks or memorabilia.

But I continued to wonder about the Thalhimers aluminum tumblers made for the special people. Where did they go after 1955?

Last week, while sitting in bed with Covid, my regular ebay email about Thalhimers items popped into my inbox with a picture that made me smile, despite my fever and cough. It was a listing for 5 aluminum Thalhimers tumblers.

Happy days, friends! I’ll raise a glass to your health, and to memories of a store coated in metal…

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Today, I went to my parents’ house to help Dad organize another batch of Thalhimers items to donate to the Virginia Historical Society. Immediately, I got caught up in the story all over again. I so easily get lost in the drama of it all. The glamour, the creativity, the tension, the tireless work, the commitment, the loyalty. The sheer breadth and weight of the history Thalhimers spanned. That store endured and witnessed so much.

Dad said, “just go through it quickly and see if there’s anything you want to keep for your kids.” But I couldn’t go quickly. I spread things out on the floor and the pool table and gazed at them. I took pictures of pictures. A photo of Grandpa meeting President Gerald Ford. Another of Mary Martin…accompanied by a handwritten letter from her that sounded exactly what you’d think a missive from an actress in the 1950s should sound like.  I ran a finger across the etched lettering on a card from Jackie Kennedy. I held a Western Union telegram from President John F. Kennedy asking Grandpa to attend a meeting at the White House. I smelled the musty scent of Amelia Thalhimer’s engagement album from 1877, full of handwritten poems and drawings from her long-forgotten friends. Dad and I turned the pages of Isaac Thalhimer’s prayerbook to find where he had written the birth and death dates of our ancestors in the center pages. Dad said, “can we part with these things?” Yes, we decided. We can part with them if it means we can share the story with others.

The only thing I kept was Grandpa’s Thalhimers charge card. I simply can’t part with it.

Today, six years after releasing my book, here’s the thing that struck me most: all of a sudden, I had complete clarity about the painstaking work that went into that book…and everything that I DIDN’T include. Perhaps I edited it too tightly and left out too much. I deeply regret not including detailed endnotes to show how much research went behind single sentences. I wish I could go back in time and show more of the seams on the underside of the nice, neat hemlines of my book.

A memory came flooding back to me. I was sitting in the hallway of the Richmond Ballet as a girl, putting my hair into a bun for class while watching the professional dancers remove their ballet shoes. And oh, their feet. They were bloodied and bruised. Covered in bandages. These dancers float like chiffon onstage, so effortless and fluid with their sparkling eyes and sculpted bodies and gazelle-like grace. You can’t see any of the blood or the bandages. Because they don’t want us to see that part. They want us to see the beauty of their art…not the pain.

Today, I realized the pain that went into crafting my book. I continue going to a chiropractor twice weekly to treat a degenerated disk in my lower back, largely a result of hunching over a desk for 12 years, reading and re-reading letters and books and articles and editing hundreds of pages of transcripts from interviews. I routinely got overwhelmed by the massive amount of territory I felt I needed to cover, and had panic attacks regularly. There were many days that I sat in a library for six hours without eating more than a granola bar. I’d calm myself down with the mantra “all you can do is your best.”

I’m a perfectionist, yet I’ve come to understand that perfection only dulls our sharpest blades the more we try to achieve it. In my attempt at perfection, I physically hurt myself in ways I’m still trying to heal…but you can’t see that part when you hold the book in your hands. You see a pretty turquoise cover encapsulating nice, neat stories and lovely images.

Writing a book was a painful process, but I hope some beauty came of it. The story still enchants me. And if my family could dedicate their lives to building a store for 150 years, a degenerated disk and some residual anxiety seems like a small price to pay to tell their extraordinary story.

Letter from Mary Martin

Letter from Mary Martin 2

Grandpa, Mary Martin, President of Fieldcrest Mills

Card from Jackie Kennnedy

Grandpa in 1950

Grandpa meeting Gerald Ford

Drawing from Amelia’s album

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At Richmond’s downtown Thalhimers store, the Richmond Room restaurant churned out the tastiest, fluffiest popovers by the oven-full. They were served piping hot just as you sat down to the table. I would split the popover open with my knife to butter it, and a puff of steam would arise. Then I pulled the light and airy layers out with my fingers, enjoying every decadent bite. It makes my mouth water just to think of it. Mmmm…

Try this recipe, then enjoy a popover while you sit to read Finding Thalhimers. Let me know what you think…of the popover AND the book!

Thalhimers’ Richmond Room Popovers

8 Tbsp. vegetable oil, divided

2 cups all-purpose flour

6 eggs

3 cups milk, divided

1/2 tsp. sugar

2 Tbsp. baking powder (Thalhimers’ chefs insisted on Rumford)

Preheat oven to 400 degrees. Using a muffin pan or popover pan, place 1 tsp. oil in each muffin cup. Place in oven until oil sizzles. In electric mixer at medium speed, beat flour, eggs, 1 1/2 cups milk, sugar and baking powder for 15 minutes. Add remaining 1 1/2 cups milk and beat 5 minutes longer. Pour batter into sizzling hot oil in muffin cups, filling each cup halfway. Bake about 20 minutes (check them at 15 minutes) until golden brown and popped. Serve immediately. Makes approximately 24 muffins (depending on size of muffin pans).

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(Excerpt from Finding Thalhimers, p. 211-213)

On the day they begin demolishing The Store, it’s Grandpa’s ninetieth birthday, but he’s far too weak to attend. Assorted members of the Thalhimer family sit on a stage erected in the middle of Broad Street in front of the derelict downtown Thalhimers building. Throngs of children eat cotton candy as they gather around a juggler on a unicycle. Faces in the crowd tilt upwards to see the huge illustration plastered on the aluminum façade depicting the performing arts center to be built in its place.

I can sense Dad’s emotions stirring as city government officials and performing arts foundation members pull a velvet sheath to reveal the massive clock that hung above Thalhimers’ entrance at the corner of Sixth and Broad Street. The crowd claps as our family accepts the clock as a gift.

The clock looks lonely sitting on the street, its hands still and its pulse no longer ticking. I think of all of the events it has witnessed: the move from Fifth Street with the red rolling cartons, the Toy Parades and giant candlesticks at Christmastime, the Reynolds aluminum panels going up, the Civil Rights boycotts, the crowds gathered for Thalhimers’ closing day. I wonder how we’ll get the clock home; it’s bigger than my car.

Dad said he could never go back to the downtown Thalhimers building after it closed because he didn’t want to see it without customers. When I see the clock sitting there on the street corner, I understand what he means. Sometimes it’s best to remember things at the peak of their glory.

I return to The Store about a week later to have one last look. No one in the family accepts the offer to join me, and Ryan says he’s too busy to take a break from work.

It’s a muggy summer day, and the workman who unlocks the delivery dock door looks puzzled at my request to go inside.

“It’s over a hundred and five degrees in there. You sure you wanna go?” he asks.

“I’m sure,” I tell him. “I just need to see it one more time.”

Growing weary from the heavy heat, I slowly climb five flights of stairs to Dad’s office where we used to play with Snow Bear and Val’s typewriter. My mouth feels dry but my shirt sticks to my back, drenched with sweat. On the fifth floor landing, right where the old Thalhimers delivery wagon once stood, a large blue plastic tarp blocks the entrance to the executive offices.

“We’re removing asbestos,” the workman says. “It won’t kill you just to walk through, but be quick.” He lifts the plastic and I duck under.

Then I see it – the barely recognizable doorway to Dad’s office. A few scattered plastic letters remain on an office sign in the hallway, but they don’t spell anything. I don’t know what I expected, but Dad’s office is just an empty cinder-block room with sagging roof tiles, a box of nothingness unworthy of even a photograph.

I turn around and run up two flights of stairs to the roof of The Store, the bewildered workman following close behind. I step over a partially decomposed pigeon, a pile of skeletal remains and sticky feathers, before bursting out the door to the roof for fresh air. The air is heavy and hot, but I gulp it in and look around at Richmond’s skyline.

I finally realize that the city will be more beautiful when this building is gone. It no longer has a purpose.

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Dear Elizabeth,

My father, Bernard “Barney” Raskind, was an employee of Thalhimers for more than 40 years before his retirement in the mid 1960s. He died in 1969. As a shoe buyer for the basement ladies shoes department he often came home from work with stories about the people with whom he was associated.

He worked with people like Bert Brent, Howard Klugman, Effie Haight, and Robert Green. These people were also long time Thalhimers employees.

Though a serious and conscientious employee, he loved to express his sense of humor at various Thalhimers parties. A line of women’s shoes that was sold in the basement was Enna Jettick. He would don a dress and be known as Miss Enna Jettick. I  have attached an old photograph from March 14, 1957, of one of these parties.

One of the most interesting stories I can tell you happened just a few years ago only a year or two before Mr. William Thalhimer died. I was sitting in Padow’s Deli when I noticed Mr. Thalhimer sitting a few tables away having lunch.

I went over to Mr. Thalhimer and introduced myself as Harris Raskind and said that you might not know me, but my father worked downtown for 40 years. He shook my hand, looked up at me and said “Oh sure, you mean Barney.”

How remarkable that he remembered my father more than 40 years after his death and about 45 years since his retirement from service at Thalhimers.

Sincerely,

Harris

*******************************************

As a sidebar, I shared this lovely note from Harris Raskind with my father. He said, “I remember Barney Raskind! My first job at Thalhimers was working in the Men’s Furnishings department where Bert Brent was the buyer. Barney was the shoe buyer and I knew him well.”

Thalhimers was, indeed, a small world! Please reply and share your own story…

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Darth Vader visited the shoe department at Thalhimers on a promotional tour for Star Wars in the late 1970s. My mom took 2-year-old me to the Regency Mall Thalhimers to see Mr. Vader, and I cried.

In 1977, Julia Child visited Thalhimers to do a cooking demonstration and sign books. We have a (well-loved and worn) cookbook with her autograph.

I’m sitting here with my parents recalling other celebrities who visited Thalhimers, and here are the ones they can recall, in no particular order:

Tasha Tudor

James Beard

Oleg Cassini

Zsa Zsa Gabor (who had a line of hats)

Liz Claiborne

Evelyn Lauder (Estee Lauder’s daughter-in-law)

Chevy Chase (Grand Marshall for Thalhimers’ Christmas Parade)

Oscar de la Renta

Pat Benatar

Mary Martin

Can you add to the list?

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I’m thrilled to announce that the Thalhimer story has been included in the German Historical Institute’s rich and wonderful Immigrant Entrepreneurship Project, which is available to everyone online. Click here for a masterfully written synopsis of the Thalhimer family story — which started with an enterprising immigrant from Germany named Wolff Thalheimer. It’s great to see his story acknowledged on a national level by such a fine organization as the German Historical Institute in Washington, DC!

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If you’ve read Finding Thalhimers or attended one of my lectures, then you already know how devoted I am to recording the history of Thalhimers so it isn’t lost forever. So it is with enormous pleasure and pride that I announce the birth of a new Thalhimers book: Thalhimers Department Stores by Emily Golightly Rusk (Arcadia Publishing, 2014). It’s part of Arcadia’s Images of America series, which preserves local and regional histories using archival photographs, so each book is a vivid walk down memory lane.

My dear friend Emily Rusk spent years piecing together the history of Thalhimers, and — much like in ballet — her painstaking work pays off in the effortless beauty of this book. Each deliciously vintage image and its caption allows readers to peer through a window into a different part of Thalhimers.

Thalhimers Department Stores includes these tidbits and many, many more…

• Did you know Thalhimers had showers for its shoppers in the downtown Richmond store?
• Did you know a series of Surrealist window displays at Thalhimers paid homage to Rene Magritte and Salvador Dali in 1948?
• Did you know Thalhimers had a pet shop in the 1960s?
• Did you know that there was a tiny train for Thalhimers’ youngest customers on the roof of the downtown store in the early 1950s?

If memories of Thalhimers spark any sense of nostalgia for you or your family, then you’ll want to add this book to your collection. Buy a copy from your local bookseller, order one online, or pick one up anywhere Arcadia books are sold (I see them at Barnes & Noble all the time). I couldn’t be prouder to have Thalhimers Department Stores on my bookshelf! Sending enormous gratitude and respect to Emily for birthing this book. Thanks, Emily!

All photos reprinted with permission from Thalhimers Department Stores, by Emily Golightly Rusk. Available from the publisher online at http://www.arcadiapublishing.com or by calling 888-313-2665.

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In October of 1964, Thalhimers held a storewide, 12-day celebration of Italy. It was a dramatic event of epic proportions that was 2 years in the planning. The downtown Thalhimers store featured a large re-creation of the Ponte Vecchio, Italian hairstylists and designers held court, an Italian glassblower, ceramist and wood carver were flown in from Italy to demonstrate and sell their crafts, exhibitions included everything from manuscripts from the Middle Ages to a Vatican stamp collection to photographs of Michelangelo, a Pinocchio puppet show and “Casa Bambino” shop catered to children, Fiat cars were on display in the Men’s Department, Italian films were shown in the auditorium, each department sold Italian fashions and imports from Florentine stationary to leather gloves, every day the local paper featured full-page ads and editorials with Italian art, the Fine Foods Shop was turned into an Italian Bottega with espresso, pastries, and gelato, one of the window displays was turned into a pizzeria, and even the Richmond Symphony brought in an Italian conductor to perform classical Italian music from Rossini to Respighi. To top it off, one lucky winner (Mrs. Margaret Poindexter – anyone know her?) received a trip to Italy!

In honor of what Thalhimers did to celebrate Italy, my grandfather was presented the “Cavaliere Ufficiale” order of merit medal from the Italian Republic. He was always very proud of this honor.

Here’s the coolest part of this story…as part of the celebration, Thalhimers sponsored the “Ambassador’s Ball” (held to honor the visiting Italian ambassador and his wife) and all proceeds went to the Crippled Children’s Hospital, now known as the Children’s Hospital. Tonight is the 50th anniversary of that ball, and 730 people are expected to attend in support of the Children’s Hospital. Over the years, the event has raised hundreds of thousands of dollars for the hospital.

In honor of the magnificent work of the Children’s Hospital and in loving memory of my grandparents, I have donated copies of Finding Thalhimers as favors for the guests of tonight’s ball. Bravissima Italia…AGAIN!

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